Some experiments with motion graphics and animation in 360 degree video, kind of like VR/Google Cardboard, but without having to strap something to the viewers face (at a cost of not having stereoscopic video).

This sort of 360 video is supported by Youtube and Facebook.
Because these are video files, it doesn’t support head tracking, so you can’t move your head side to side/back and forth, only rotation.
Though if the videos have a lot of movement, parallax and depth (and give the viewer something they can follow around), you can hide the users limited movement, so it doesn’t just look like a photo wrapped around a sphere.

I think it’s coolest on the Facebook Mobile app, since auto-playing video (silenced) and using the phone’s gyroscope means that you are automatically interacting with it as soon as you scroll past it in your news feed.

On mobile, the user will be facing forwards – but not level or straight onto the horizon, since it will be using the phones gyroscope, so they may be looking slightly below the horizon line.

If you want the viewer to look towards a focal point, it might need some movement towards the point to direct them.